Zanea Seaweed Co., Ltd. has been awarded B Corp Certification from the non-profit B Lab In recognition of its commitment to sustainability, environmental and social responsibility. Zanea, a CP Kelco company, was established as a local base of operations to work directly with farmers along the African coast who provide red seaweed as raw material for the production of GENU®, GENUGEL®, GENULACTA®, GENU® Texturizer, GENUTINE® and GENUVISCO® Carrageenans.
B Corp Certification is a unique designation that means a company is meeting high standards by measuring its entire social and environmental impact. The ‘B’ stands for ‘benefit for all,’ which means this certification recognises a holistic approach to prioritise people, planet and profit equally.
Transparency and accountability are key factors. B Corps are legally required to consider the impact of their decisions on all stakeholders, not just shareholders. This accountability helps foster a business environment where companies are incentivised to pursue more sustainable and ethical practices.
The certification from B Lab serves as a trusted symbol for customers and consumers seeking socially and environmentally responsible products and services. It helps differentiate certified companies in the marketplace and builds trust with customers who prioritise sustainability.
Overall, B Corp Certification represents a commitment to using business as a force for good and provides a roadmap for companies to become more sustainable, accountable and impactful in the long term. For more visit cpkelco.com
