The South Korean leading fresh food company Pulmuone increases environmental awareness by introducing Ecolean’s lightweight packaging for its products in the rapidly growing and progressive liquid food market of South Korea.
Pulmuone, a fresh food company headquartered in South Korea with activities on global markets including the United States, China and Japan, launches its two first beverage products; Cocoa Classic and Golden Apple, in Ecolean packaging. The key consumer group of the two beverages is schoolchildren, where the products are an easy-to-use and nutritious companion for their lunch meals.
Says Johnny Sajland, Chief Commercial Officer at Ecolean: “Ecolean is of course very pleased with the fact that Pulmuone chooses Ecolean’s lightweight packaging solutions as one of the key factors when highlighting environmental awareness for their consumers while simultaneously making their environmental footprint lighter.”
Ecolean’s packages were recently confirmed as easy to recycle in South Korea by the Ministry of Environment, further adding to benefits of aluminium-free aseptic packaging and the importance of having a life cycle approach when evaluating the sustainability of packaging solutions. Pulmuone is one of several recent customer launches in Ecolean packaging in South Korea.
Added Sajland: “Ecolean has been able to cover all main categories with a diversity of different brands and products less than one year after start-up in the country.”
All the launches in Korea are co-packed at Vilac‘s co-packing site. Vilac, a Yakult-owned company with several own brands within the food and beverage segment, also packs Yakult’s own successful launch in Ecolean packages from last year. For more visit Ecolean.com