The GULFOOD Manufacturing event taking place in Dubai, from 8 – 10 November, is the venue for the international food processing industry and the meeting point for experts, particularly from the Middle East, North and Central Africa and Asia.
At the show, AGRANA will be presenting visitors from the dairy, bakery, ice cream and beverages sectors a wide range of new fruit and flavouring products alongside AUSTRIA JUICE, a joint venture between AGRANA and Raiffeisen Ware Austria.
Said Markus Mühleisen, CEO, Agrana: “All-natural nutrition is a trend which we are increasingly taking into account through our innovative product concepts for the downstream food processing industry. That’s why AGRANA is focusing at the GULFOOD Manufacturing fair on ‘good-for-you’ products since this trend is also on the rise in the Gulf Region.”
AGRANA integrates these demands into functional concepts such as yoghurts based on various new taste combinations. One of these novel drinkable yoghurts is a kiwi-lime, immunity-boosting drink: This concept is rich in Vitamin C and zinc, both of which are known to support the body’s own immune system. The high concentration of fibre, which is good for the metabolism, makes this drink a refreshing, all-round indulgence between meals.
Another new product development from AGRANA is a spoonable yoghurt with large, firm-to-the-bite pieces of dates. Dates are one of the most popular fruits in Arabian countries and also becoming more popular internationally. Until now, however, there has not been a spoonable yoghurt with firm pieces of dates since the dates tend to dissolve during pasteurisation due to their innate properties. At the GULFOOD Manufacturing fair, AGRANA is this year presenting a dessert with a high concentration of fruit which combines the best properties of both yoghurt and dates. For more visit Dubai World Trade Centre, Hall 7, booth C7-4 or agrana.com
