Nestlé sharpens geographic focus

Date: 13.10.2021Source: Nestlé

The Nestlé Board of Directors has approved the creation of new geographic Zones, as of January 1, 2022. The new architecture will strengthen the company’s market-led approach and further Nestlé’s ability to win in a rapidly changing environment. The structure also underscores the company’s deep commitment to succeeding in all parts of the world, including its two top markets North America and Greater China.

The company will be organised into five Zones as follows:

  • Zone North America (NA) is comprised of the United States, the Group’s largest market, and Canada. Together they represent CHF 24.7 billion in annual sales.
  • Zone Latin America (LATAM) includes Brazil and Mexico, which are among Nestlé’s leading markets by sales. Zone LATAM also includes the Caribbean region and represents CHF 9.2 billion in annual sales.
  • Zone Europe (EUR) continues to develop its category-focused operating model, which has led to broad-based market share gains. With CHF 17.7 billion in annual sales, Zone Europe continues to show strong momentum and innovation capabilities.
  • Zone Asia, Oceania and Africa (AOA) will now include the Middle East and North Africa (MENA) Region. Zone AOA represents CHF 17.5 billion in annual sales.
  • Zone Greater China (GC) is one of the fastest-moving food and beverage markets in the world and offers significant growth potential for Nestlé. Zone GC represents CHF 5.7 billion in annual sales.

(The above sales figures exclude Nestlé’s globally managed businesses Nespresso and Nestlé Health Science, which represented CHF 9.2 billion in annual sales in 2020. Nestlé will report the sales and growth numbers of the new Zone structure for the first time on April 21, 2022.) For more visit nestle.com

David Cox / IDM

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