Givaudan and US-based company Fiberstar today announced that they have entered into an agreement allowing Givaudan to commercialise and use Fiberstar’s natural, plant-based texturising ingredient Citri-Fi. The collaboration will support the expansion of Givaudan’s Taste & Wellbeing portfolio while extending Fiberstar’s geographic footprint and research & development opportunities.
The collaboration combines Givaudan’s broad customer reach and leadership in Taste, Sense, Nutrition and Health with Fiberstar’s expertise in the foodstuff texturising market space enabling food manufacturers to better respond to consumer demand in plant-based ingredients for products that combine desirable texture and taste.
Said Serge Sabrier, Global Category Director Sense, Givaudan: “Foodstuff texturisers are an important component in supporting our customers and delivering great food experiences to consumers. We are excited to be partnering with Fiberstar, expanding our Sense Texture offering that today is strong in oat and quillaia. Both oat and citrus are considered superhero ingredients, offering exceptional functionality as natural foodstuff texturisers. Citrus fibre is a winning addition due to its high functionality and high consumer acceptance around the globe.”
Added John A. Haen, President and CEO of Fiberstar: “We are enthusiastic about this new commercial agreement. With more than 20 years of experience in the natural texturisers space, we are excited to work with Givaudan to bring clean label texturisers and our extensive applications knowledge to a wider customer-base while also benefiting from Givaudan’s R&D expertise.”
In 2022, Givaudan will initially offer Citri-Fi ingredients in Latin America (with the exception of Chile) and to selected customers in Europe. Outside of these areas, Fiberstar will continue servicing its current customer-base and global distributor network. Givaudan will also use Citri-Fi in its development work as it co-creates formulations with its customers. In the future, Givaudan intends to offer Citri-Fi as an ingredient across all markets around the world. For more visit givaudan.com
