2024 CHINA BREW CHINA BEVERAGE (CBB) will be held at the Shanghai New International Expo Center from October 28th to 31st. As a premier event for the Asian wine, beverage, liquid dairy products, liquid condiments, and edible oil industries, CBB is a vital part of drinktec global network. The exhibition encompasses all aspects of the industry, from raw materials and auxiliary materials to processing technology and equipment, packaging technology and equipment, general equipment and parts, packaging containers and materials, and modern warehousing and logistics. It highlights cutting-edge themes such as intelligent manufacturing, Industry 4.0, innovative packaging, food safety and health, energy efficiency management, and green and sustainable development, offering a comprehensive discussion on the future of beverage and liquid food industry.
Three Key Trends: Unlocking Natural, Innovative Flavor Solutions
As living standards rise and health awareness grows, the wine, beverage, and dairy industries are constantly innovating to create flavors that are both healthy and trendy. CBB 2024 will enhance its special area dedicated to raw materials, agents and additives, from strict screening of raw materials to precise control of the brewing process, focusing on the following key trends to set the stage for the entire beverage and liquid food industry chain.
Personalization and Trendiness
The global trend in raw materials, agents and additives now emphasizes the youthfulness and trendiness of beer, beverage, and dairy products. From unique craft beers with new hops and fruit flavors to wine-based mixed drinks, innovative flavors are being introduced in various contexts. The raw materials, agents and additive area at CBB 2024 invites brewers, craft beer enthusiasts, bartenders, and manufacturers to explore and create “taste trends.” This area will showcase innovative solutions that combine color, aroma, and taste, inspiring major brands to develop the next wave of personalized, fashionable flavors in beverage and liquid foods.
Natural and Healthy
Consumers increasingly seek foods and beverages that are not only flavorful and natural but also promote health, fitness, and comfort. This trend is especially evident in craft beers, functional drinks, sports beverages, and healthy plant-based protein drinks. Raw materials, agents and additive area at CBB 2024 will highlight high-quality, natural flavor solutions, showcasing the added value and strong growth prospects of natural, healthy liquid foods.
A Tasting Journey on the Tip of the Tongue
Raw materials, agents and additive area at CBB 2024 will offer an interactive experience, allowing attendees to explore the diverse styles of raw materials, auxiliary materials, and additives. Visitors can sample homemade hop flavors from different countries: British hops are spicy and refreshing, European hops are light and natural, North American hops have a citrus aroma, and New Zealand hops offer a juicy tropical fruit flavor. It will also feature colorful yet healthy innovative beverages and dairy products. This area will serve as the starting point for a high-tech journey through the entire beverage and liquid food industry chain, including wine, beverages, dairy products, condiments, and edible oils.
About raw materials, agents and additives area
Exhibit Range
■ Raw materials and ingredients
■ Barley and malt
■ Hops and hop products
■ Enzyme preparations
■ Yeast
■ Stabilizers
■ Other additives used in wine, beverages, etc.
Target Visitor
■ Alcohol Beverages
Beer (industrial beer, craft beer), liquor, wine, cocktails, sparkling wine, etc.
■ Non-alcoholic Beverages
Beverages: Water, juice, plant protein beverages, functional beverages, coffee, tea beverages, carbonated beverages, etc.
Dairy Products: Liquid Milk
Condiment: Cooking oil, Soy sauce, Vinegar and other condiments
■ Other liquid foods
Brands registered for raw materials, agents and additives area
BarthHaas
dsm-firmenich
Doehler Food & Beverage Ingredients (Shanghai) Co. Ltd.
Kalsec Incorporated
Xinjiang Sapporo Agriculture Science & Technology Development Co., Ltd
KAERSAI TRADING (SHENZHEN) LIMITED
Fermentis
AEB
Canada Lallemand Beijing Office
HOPSTEINER TRADING (ZHUHAI) CO., LTD.
CASTLE MALTING S.A.
Yakima Chief Hops
* Not in any particular order
Join us at the Shanghai New International Expo Center from October 28th to 31st, 2024 for CBB 2024! For more information about CBB 2024, please visit the official website: http://www.chinabrew-beverage.com, or follow us on WeChat: drinktec.
