As demand for plant-based foods continues to be popularⁱ, consumers are increasingly seeking dairy-free options. Research conducted on behalf of BENEO reveals that over 30% of consumers are actively reducing their dairy intakeⁱⁱ, and nearly half (49%) are purchasing dairy alternatives. Additionally, around one-third (32%) opt for plant-based treats like chocolate. ⁱⁱⁱ However, there’s still untapped potential as another third of flexitarian consumers express interest in trying dairy alternatives, while 42% are eager to explore plant-based sweets. ^iv

These flexitarian consumers are a crucial audience for plant-based product manufacturers, making it essential to understand what influences their purchasing decisions. BENEO’s consumer survey found that the top reasons why flexitarians choose dairy alternatives^v include health benefits and supporting overall well-being (49%), a preference for natural products (44%), and maintaining a balanced diet (44%). To successfully engage this growing consumer group, brands must focus on offering nutritionally high-quality options and reinforcing their ‘better-for-you’ positioning.

Not surprisingly, offering a pleasant taste and texture is also a key driver to repeat purchase. Almost half of global flexitarians (46%) pay attention to these aspects when shopping for plant-based dairy alternatives and almost three in four (73%) find it (very) important that these products have a similar full-bodied mouthfeel like products containing dairy.^vi

After learning all of these above statistics and trends, enter BENEO’s delicious dairy-free cocoa dessert! A delightful application possibility that showcases the power of faba bean protein, all while ticking off the above needs of today’s consumers. The indulgent treat proves that dairy alternatives can offer a desired taste, texture and nutrition. Download the in-depth paper and discover how faba bean protein can elevate your next dairy alternative innovation. 

BENEO source references for this article are available on request.