Germany-based ELEFQ Market Solutions (located in Hamburg and Kiel) will represent US based FloUV across the European market, holding exclusive agency for the dairy sector. The partnership marks FloUV’s first dedicated European commercial representation and opens new market opportunities for liquid processors seeking sustainable, heat and filtration-optional processing solutions.

FloUV, a US-based deep-tech company and Tennessee State University (TSU College of Agriculture) spin-off specializing in precision UV-C liquid processing technology, and ELEFQ Market Solutions, a German sales cooperation based in Hamburg and Kiel, have entered into an exclusive commercial agency agreement for the European market. Under the agreement, ELEFQ acts as the exclusive agent for FloUV within the European dairy sector and supports FloUV’s broader European market development across adjacent liquid food and beverage applications. European customers will contract directly with FloUV; ELEFQ serves as the first point of commercial contact and supports technical qualification, market access, and account development.
The partnership becomes effective immediately.
FloUV is a precision UV-C liquid processing system designed to achieve validated microbial inactivation in opaque and viscous liquids, including milk, whey, brine, juice, and beverage streams, with or without the application of heat.