International Brew & Beverage Processing Technology and Equipment Exhibition for China (CBB 2026) is set to take place from October 12 to 15, 2026 at Shanghai New International Expo Centre, gathering cutting-edge technologies and innovative achievements across the global liquid food processing and packaging industrial chain.

6 Core highlights and Series of Value-Added Services are launching, aiming to help international exhibitors maximize their ROI and navigate the Chinese market with ease.

Six Core Highlights

 Innovative Solution Showcase: Display full-lifecycle technical solutions for beverage and liquid food production, covering raw materials, processing, filling & packaging and supporting services like PET technology, water treatment and automation control etc.

 drinknova Hub: Newly launch and beyond the traditional trade show booth， here provided Think Tank, Inno Booth, Ptichs slots, Match Making, Livestreaming and Thematic Tour.

 Industry Awards & Display: Present Green Packaging Award (GPA) and 2026 FBE Annual Innovation Award, showcasing top sustainable and innovative packaging and product solutions.

 New Stage, New Forums: drinkSmart Stage for the new trend of smart automation of liquid food, and drinkCool Stage for the new trend of Chinese beverage market.

 Match Making: Launch targeted business matchmaking services and exclusive networking zones, empowered by authoritative industry media and KOLs to boost brand exposure.

 Immersive Tasting Experience: drinkBeer Stage with professional judges, offering global beer and flavor tasting, technical sharing and supply chain exchanges.

For more information on CBB 2026, please visit the official website: www.chinabrew-beverage.com, or follow us on WeChat as follows.

Contact 

For exhibitors & visitors:

Messe Muenchen Shanghai Co., Ltd.

Phone: +86 21-20205624

Email: icy.han@mm-sh.com