Get ready for the debut of drinkNova HUB, CBB 2026’s newest flagship zone. We’re putting the spotlight on the trio driving the industry forward: innovative ingredients, tech disruptions, and sustainable packaging. Whether you’re a disruptive startup or an established innovator, drinkNova HUB is your platform to connect, collaborate, and turn bold ideas into commercial reality.
What We Offer (Our Services)
We provide a comprehensive launchpad to accelerate your market presence:
Inno Booth: Lightweight, “plug-and-play” booths with tasting counters
Inno Stage: 15-minute high-frequency pitches, focusing on pain points and breakthroughs.
Inno Tank: Data-driven industry radar features insights from Frost & Sullivan, Nielsen, Mintel, etc.
Inno Match: Social, net-working and matchmaking space with specialty drinks and snacks.
Media Promotion: Official and media exposure such us Livestreaming to amplify your innovation
Who Can Join drinkNova HUB
• Industry Architects: Build corporate strategies with think tank expertise and chart growth in volatile markets
• Hop Geeks: Enhance beer taste and stability
• Flavor Architects: Develop innovative ingredients and functional solutions to reshape color, aroma, taste and nutrition
• Sterilization Experts: Deliver preservative-free freshness using HPP and other technologies
• Digital Pioneers: Optimize full-line efficiency with digital tools
• Packaging Carbon Reduction Officers: Advance sustainable and low-carbon packaging
• Any team or individual with small but meaningful innovations in raw materials, equipment, packaging or software etc
Roadmap
• May 2026: Application opens
• July 2026: Booth selection and topic co-creation
• Aug 2026: Media warm-up and targeted invitations
• October 2026: CBB/drinkNova HUB Opening
