HealthTech BioActives (HTBA) will showcase its latest functional health and taste modulation innovations at SupplySide Global, taking place from 27-30 October, Las Vegas, NV.
As global consumers pursue healthier lifestyles to look and feel their best physically, mentally and emotionally, they are seeking science-backed supplements and functional foods delivered with quality and transparency. To meet these changing lifestyle needs, HTBA will spotlight its innovative nature-derived ingredients that contribute to holistic daily and active performance. This includes MecobalActive®, a pioneering active, pure and highly effective form of vitamin B12 that’s been shown to support cognitive focus, physical power and endurance in healthy individuals; Cardiose®, a 100% natural sweet orange polyphenol extract; and DiosVein®, a solvent-free diosmin for blood circulation, vascular discomfort and healthy legs. This selection of functional health ingredients presents brands with exciting opportunities to develop targeted solutions for the growing demographic of proactive health-conscious consumers.
When it comes to convenient, science-backed supplements that help fuel active modern lifestyles, over 1 in 3 consumers would opt for new ingredients in favour of a more natural product. To help manufacturers address this demand, HTBA will also highlight its OptiTaste™ advanced taste modulation platform, designed to optimise flavour profiles and mask bitterness, astringency and off-notes. The OptiTaste™ platform of flavonoid-powered natural taste modulators—some of which are Upcycled Certified—equips brands to strike the right balance between cleaner labels and products that deliver on taste, texture and nostalgia.
Commented Mauro Trevisani, HTBA’s general manager for North America and division manager for taste modulation solutions: “We’re gearing up to explore fresh opportunities with new and existing partners at SupplySide Global this year to meet evolving daily and active lifestyle needs. As consumers become increasingly discerning, it’s no longer just about responding to trends. Instead, we’re focusing on collaborating with brands to define the next generation of nature-led, science-backed solutions that taste great and help consumers to feel mentally and physically better. Tapping into the potential of citrus flavonoids and green chemistry, our functional health and taste modulation solutions are truly designed to inspire innovation in this arena.” For more visit stand #7765 at SupplySide Global or at htba.com
