As part of AGRANA Fruits latest Consumer Megatrends the company has just published the trendblog “Shaking tech”, which focuses on how technology and digitalization enable higher transparency and traceability along the whole supply chain.
Consumers are more informed than ever. The easy access to information about where food comes from, how it is processed and what are the exact ingredients, makes the emotional connection to a brand or product essential. According to a consumer study conducted by FMCG Gurus, 40% of consumers globally want to know the story behind products before buying them and 56% of consumers say that stories around a brand influence their purchase decision.
Besides the stronger involvement of consumers, technology also enables new ways to grow, process, distribute and purchase food. Artificial Intellligence, 3D Foodprinting and Blockchain are just some of the examples which can be monitored on the market. To read the full trendblog, visit: international.trendblog.agrana.com/en/af-fruit-trends/shaking-tech
