Recognised global ice cream and dairy producer, Food Union, continues to invest in developing innovative products that connect consumers across key markets and builds existing brand value. The company’s expertise in manufacturing and distribution makes them the leading ice cream maker in the Baltics and Denmark, with strong market positions in Norway, Romania, Russia and Belarus.
Food Union introduces 17 new ice cream products in the family and dessert categories. As winter approaches, Food Union continues to build value across seasons and develops comforting, exciting and nostalgic flavours for consumers to enjoy. Customers in Latvia, Lithuania, Estonia and Belarus can now enjoy the unique combinations and flavours that Food Union’s innovation centre has developed over the course of several months.
Said Normunds Staņēvičs, CEO of Food Union, Europe: “For us at Food Union, ice cream season is all year round. Building the bridge between seasons ensures increased relevance in people’s lives. We enjoy delighting our consumers with new products that not only compliment their summer experience, but also offer a form of sensory comfort and escape in the winter. And in times of uncertainty, people value what is familiar and trusted. Therefore, the flavours this autumn and winter season are inspired by all-time classics, childhood memories, and customer’s favourite desserts, in family friendly and environmentally friendly packaging.”
The legendary Latvian brand Pols, known for products that evoke childhood nostalgia, is now offering two new products rich in flavour. One is a classic vanilla ice cream with condensed milk, and the other is a cotton candy ice cream with marshmallows for those who enjoy more playful flavours and are still young at heart. Both ice creams are now available in 500 ml tubs. Food Union’s team innovated these new flavours to reflect both traditional flavours and modern flavours, bringing customers comfort and nostalgia when they need it the most.
Karlsons, one of Latvia’s best-selling ice cream brands, added two new products in large family-sized formats, perfect for home-made scooping. Both new products capture Karlsons’ classic flavours in a tricoloured ice cream: one with vanilla-chocolate-blackcurrant flavours in a white-brown-purple ice cream, and the other with vanilla-chocolate-strawberry flavours in a white-brown-pink ice cream. Both ice creams are now available in 850 ml recyclable and biodegradable cardboard packaging.
Pols in Lithuania has two new ice cream products with all-time classic ingredients: chocolate, nuts and coffee. Both ice creams are designed to be dessert favourites for families and friends to share. Pols now offers coffee-flavoured ice cream with a bittersweet coffee filling, and a hazelnut- and chocolate-flavoured ice cream with a sweet and savoury hazelnut and chocolate filling. Both ice creams are available in large 1 litre environmentally friendly, biodegradable packaging.
This winter, Premia, the leading ice cream producer in Estonia, is surprising customers with new flavour combinations and ice creams with less sugar. New flavours like orange ice cream with almond paste and cowberry jam, as well as Premia’s collaboration with Olde Hansa Restaurant featuring pieces of baked spiced almonds, will excite any gourmet food lover. Additionally, Premia’s vanilla ice cream with sweet cherry or strawberry-peach jam provides a delicious sweet and sour taste with 40% less added sugar. All four new flavours are available in large 1 litre carboard packaging for the family segment.
Ingman, a Belarusian ice cream producer, has transitioned its single-serve ice cream brand Belij Polus to a family-friendly format with its most beloved and popular flavours. Favourites such as vanilla ice cream, vanilla with strawberry jam, and chocolate ice cream are now available in large 315-, 430- and 950-ml paper and foil flexible packaging. For more visit foodunion.com
