Made primarily from FSCTM-certified paperboard, Greatview’s aseptic packaging material has sustainability at its heart by using natural feedstock from sustainably-managed forests and other controlled sources. To protect the product inside, the cartons are laminated with polymers. With Greatview Planet, the company increases the share of renewable content linked to the forest by using bio-attributed, mass-balanced polymers made from tall oil-based bio-naphtha, fully certified to the globally recognised RSB (Roundtable on Sustainable Biomaterials) Standard. Tall oil is a residue of the pulping process and originates from forests.
Said Victor Lee, International Director, Greatview: “At Greatview we see sustainability as an integral part of our business model and our commitment to develop long term value for our customers, retailers and consumers. We have invested substantial efforts into finding our way to drive the circular economy. Greatview Planet is an important milestone that we are proud of. It saves fossil resources and helps to decarbonise the value chain. Greatview Planet is produced in Germany and is the company’s first product with its own sustainability position, dedicated to serving international market needs. For the development of this product innovation, we have partnered up with leading companies in the bio-based chemical industry, industry and Greatview Planet is the result of the common commitment and ambition of all three parties engaged to drive sustainability.”
Added Juha Rainio, Sales and Marketing Director, UPM Biofuels: “We are committed to replacing fossil-based feedstocks with renewable alternatives. An excellent example of this is our UPM BioVerno naphtha, produced from tall oil – a sustainable residue of wood pulp processing – in our unique Lappeenranta Biorefinery in Finland. Our purpose is to create future beyond fossils which we can now make happen together with the RSB, INEOS and Greatview.”
Concluded Rob Ingram, CEO INEOS Olefins & Polymers Europe: “The new INEOS product that Greatview uses, is made from UPM’s bio-naphtha, converted into a 100% bio-attributed polymer using 100% renewable wind power. This new polymer gives Greatview a competitive edge based on a certified sustainable product range. Innovation across our business continues to drive the sustainability of our products and production processes. We are working together with our customers and upstream partners to make the circular economy a reality.”
At the Greatview factory in Halle, Germany the new bio-attributed polymer is used for laminating the paper board and producing the aseptic carton pack. The whole value chain for the bio-attributed polymer as well as the company’s production facility in Halle are certified to the RSB Sustainability Standard (RSB Global). To ensure low environmental impact manufacturing, the Halle factory runs with 100% green electricity, is equipped with modern, resource-efficient production lines and is certified according to ISO 14001 (Environmental Management) and ISO 50001 (Energy Management), in conjunction with other standards. For more visit greatviewpack.com
