New 3,700 sqft upgrade integrates product development capabilities

Date: 15.08.2023Source: IFF

IFF has today announced the completion of its new North American Creation and Design centre in New Century. The IFF Creative Center brings together the company’s flavour and ingredient expertise with its food design capabilities to better support the growth of the region’s food industry.

The infrastructure upgrade includes the addition of two new flavour creation labs, the expansion of existing food application design labs for dairy, bars, culinary and bakery, and a new lab solely for pet food development. The facility is now the company’s second largest creative center in North America and houses ten labs, and six state-of-the-art pilot plants, which serve two purposes: – providing better customer support and enhancing innovative product development.

Said Carmen Cain, regional president for IFF’s Nourish division: “Our capability expansion in New Century provides a significant advantage to our customers. By integrating flavours, ingredients, and food design in one space, we can increase our speed-to-market while offering a breadth of knowledge and resources across multiple food categories. This investment strengthens our end-to-end IFF PRODUCT DESIGN™ approach in which we reimagine future-proof concepts and experiences by combining our expertise in ingredients and flavours with a deep understanding of consumer behaviour.”

The two new flavour creation labs – for sweet and savoury flavours, respectively – mark the first time flavourists will be based at the New Century facility. The expert flavourists will develop alongside the dairy, bakery, bars, culinary and pet food product application and design teams.

Added Debra Missel, regional creation & design director for North America: “Product development cycles are shorter today, so it’s essential to be nimble. Having flavourists on-site working side by side with our product application and food design experts enhances our ability to rapidly create total product solutions that address both functionality and taste. In fact, New Century has one of the largest dairy and cereal bar pilot plants in North America. This investment benefits our customers because it streamlines their development times, getting products to the shelf that much faster.”

IFF’s New Century Creative Center is positioned to provide best-in-class food product development support for its customers and to cultivate collaboration throughout the innovation process. For more visit iff.com

David Cox / IDM

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