US-based Strive Nutrition Corp. has announced a partnership with precision fermentation leader, Perfect Day, Inc. In July 2022, Strive will launch a new line of milk alternatives enriched with Perfect Day’s animal-free whey protein, that promises the real taste and nutrition of cow’s milk, but is free of the many health and environmental downsides of conventional dairy.
The lead product will be Strive FREEMILK Whole. It’s the animal-free milk alternative that whips, foams, blends, cooks, and truly tastes like the real thing. And thanks to Perfect Day animal-free whey protein, will be free of lactose, hormones, antibiotics, and cholesterol. Strive FREEMILK Whole will offer 25% more protein, 75% less sugar, and less saturated fat than regular whole cow’s milk. There will also be a FREEMILK Chocolate with less sugar and more protein than regular chocolate dairy milk. And because they’re 100% animal-free, they’re kinder to animals and the planet.
Strive will also offer Strive Oat+Protein and Strive Almond+Protein, both enriched with 10 grams of Perfect Day animal-free whey protein per serving. That’s more than three times the level of protein found in the leading oat milk brand and 10 times more than the leading almond milk. Unlike oat and almond proteins, Perfect Day animal-free whey protein is a “complete” protein with all nine essential amino acids, and a big reason for Strive’s delicious, milk flavor. Later in 2022, Strive will introduce protein shakes and sports hydration protein beverages.
Strive Nutrition was founded by the Cohlmia family who comes with 40 years of experience in aseptic food processing and packaging for both the dairy and plant-based food industries.
Perfect Day has been recognized as GRAS (Generally Recognized as Safe) by the United States Food & Drug Administration (FDA) and it’s Kosher certified.
Strive products will be available online in July at www.striveforbetter.com, as well as select retail locations to be announced.
