Global packaging supplier Ecolean is bringing the tools needed for differentiation and sustainability in the dairy packaging market in Vietnam. Well-known food company Nutifood chooses Ecolean when launching a series of drinking milk products targeting kids and teens, to boost nutrition and catch the eyes of the modern consumers.
Says Võ Hoàng Anh, Vice President Marketing, Nutifood: “We are confident that the new launch of our product in Ecolean packaging will create a good opportunity for our brand to stand out in the market. We chose Ecolean because it has a unique value proposition offering an innovative packaging, which is convenient to use, standing out in display and at the same time offers world-class food safety. It is both flexible and durable. Today’s consumers also take sustainability into account when thinking about the product or brand that they are going to buy. Ecolean packaging is standing out in that value as well.”
Ecolean packages are lightweight, almost half in weight compared to many traditional packaging formats, and contain up to 35 % chalk. Using fewer raw materials from the start saves energy during production, transport and waste handling. The packages can also be completely flattened, minimising food waste and using less space in the waste bin.
According to Euromonitor International, Vietnamese consumers are becoming more aware of the effects of nutrition and the welfare and development of their children. Products targeted at children are being developed in terms of content and packaging in dairy products in Vietnam. Manufacturers will now attempt to differentiate their products and may opt for differentiating packaging types so as to stand out from the crowd.
Vietnamese consumers view dairy products as a source of nutrition, according to Euromonitor International, which is the reason for the continued growth of the category. The total retail size of dairy packaging in Vietnam increased by 10% in 2020 to reach 13.4 billion units and are projected to rise at an 11% CAGR to reach 22.8 billion units in 2025. For more visit Ecolean.com
