Nutritional Growth Solutions, Ltd., has launched Healthy Heights KidzProtein and KidzProtein Vegan to support children’s development. The new product line includes 10 products: KidzProtein comes in chocolate, vanilla, and strawberry; KidzProtein Vegan comes in chocolate and vanilla.
Initially launching in the US, the new nutritional shakes which include both dairy and plant-based formulas can serve as a nutritious and delicious breakfast or a healthy tasty snack between meals. They contain a proprietary blend of micro- and macronutrients demonstrated to support optimal childhood growth and development, as well as a fruit and veggie blend. They complement an existing product line shown in a clinical study to help children grow in height and weight.
Said Liron Fendell, CEO and Managing Director for Nutritional Growth Solutions: “There is a high demand from parents for a nutritional shake formula for children to support everyday wellness. We created our evidence-based Healthy Heights KidzProtein range in both dairy and vegan versions to support the unique nutritional needs of children including those with dairy allergies. Milk allergy is the most common allergy among children, as well as intolerance to lactose.”
According to Innova Market Insights, the most popular flavours for NPD continue to follow those of the traditional shakes market, namely chocolate, vanilla and strawberry in the first three in 2019-2021. Plant-based is the fastest growing claim on products positioned for children and is emerging in most categories for children. In general products for children are being reformulated with features that are popular and trending in general products, including immune health, clean, plant-based and vegan.
KidzProtein Vegan is a great addition to a child’s diet to ensure they are getting enough protein, vitamins, and minerals to fuel their bodies and brains. It contains increased levels of iron, zinc, vitamin B12, and folate to address specific nutritional gaps typically found in vegan diets.
Added Kaitlin Cushman, M.S. Director of Product Development and Education, NGS: “We are excited to finally offer a fully plant-based formula to serve children who cannot consume dairy or who adhere to a vegan diet. It was important for us to include vegan products to ensure even more children have access to our products, and to do so without compromising on quality, effectiveness, or flavour. Our easy-to-drink formulas contain all the same micro and macro nutrients as our non-vegan formulas, and taste great. They are a perfect way for picky eaters or those with dairy intolerances to gain the necessary nutrients to support growth and development.”
KidzProtein Vegan includes pea protein and fava bean protein. In combination, these two proteins contribute all of the essential amino acids, creating a complete protein source. For more visit Healthy-Height.com
