Since March MULTIVAC has combined all aspects of the company’s expertise in packaging and processing solutions under one new brand identity, which is now even more striking and memorable in its impact. The start of the redesign is represented by the gradual introduction of the newly conceived MULTIVAC homepage, which is fashioned in the new corporate design. The new visual appearance of the Group will be seen in other media in the coming months, for example the company’s presence at the interpack 2023 trade fair.
The impetus for the development of the new corporate design was the growth of the Group and its aim of incorporating MULTIVAC, FRITSCH and TVI under the umbrella brand of the MULTIVAC Group:
Said Dr Tobias Richter, Chief Sales Officer (CSO), MULTIVAC Group: “MULTIVAC is a group of specialised companies and entrepreneurial manufacturing units. As a strong and reliable partner, we offer our customers comprehensive expertise in line solutions throughout a wide range of sectors. Our processing and packaging solutions from one source ensure that a high level of operating security, process reliability and outstanding performance is achieved. The wide range of technical expertise and the exchange of knowledge within our global teams of specialists are an important part of our ability to innovate, and these guarantee our customers a high level of expertise in consultancy and project management. We are now positioning this unique selling point even more prominently in the foreground – with one common presence under one umbrella brand. We are combining all aspects of our expertise much more visibly as the ‘MULTIVAC Group’. Under this umbrella is incorporated a sort of agile fleet of smaller manufacturing units with strong brands and focused technical knowledge, and our customers perceive these as a single large company. This means that MULTIVAC solutions generate real added value for our customers worldwide, and we want to reflect this in our new corporate design.”
The redesign can be seen most clearly in the discontinuation of the current logos for MULTIVAC, FRITSCH and TVI. They are being replaced with a ‘M’ character in their own colour code, and they will always appear in conjunction with the company names that are well known in the market.
Added Richter: “A uniform overall image with a high level of brand recognition also helps us to represent internationally the contribution made by the individual companies within the MULTIVAC Group. As a recognised group of companies, we can also present ourselves jointly as one technology leader in those overarching areas such as automation, digitalisation and sustainability.” For more visit multivac.com
