Balchem is set to make a dynamic return to SupplySide West this month. At this year’s show, the company will introduce its bold new brand personality to the U.S. market and spotlight its recalibrated premium portfolio – including VitaCholine®, K2VITAL™, Albion® Minerals and OptiMSM®. Plus, the recently launched supercharged, choline-enriched folate Optifolin+® will be making its grand debut at the event. Balchem will also invite attendees to taste a selection of its food and beverage innovations – where health benefits meet mega trends.
Said Dominik Mattern, VP Science, Business Development and Marketing: “We’re thrilled to introduce Optifolin+ to the U.S. market at SupplySide West. This unique bioactive, choline-enriched folate (L-5-methyltetrahydrofolate) is formulated to empower cellular health and support individuals during pregnancy and child development through to adulthood. In addition to Optifolin+, we’re bringing even more innovation to the forefront with game-changing solutions like K2VITAL DELTA FERMENTED, vitamin K2 from fermentation in our breakthrough microencapsulated form, and VitaCholine Pro-Flo, the first hassle-free choline for multivitamins. This year, we’re excited to unite these pioneering ingredients under our refreshed brand image, showcasing our ongoing commitment to science-driven, consumer-focused innovation that delivers real value and performance.”
For supplement brands looking to expand into new delivery formats, Balchem will showcase its food and beverage innovations too – an array of products and beverage systems that enhance taste, texture, and aroma. Highlights will include the delicious jasmine milk tea with prebiotic fibre, a savoury nut bar filled with protein and encapsulated solutions with choline, as well as ready-to-drink concepts – all crafted to deliver exceptional sensory experiences.
Balchem is celebrating the theme of ‘Health for Performance’ at this year’s show, reflecting the shift in consumer focus from simply living to thriving at every life stage. To help supplement brands respond to this trend, the company will showcase how its science-backed ingredients can help both fitness lovers and healthy agers optimise performance and unlock their full potential.
For insights on the future of active nutrition, attendees can join Rodney Benjamin, Director of RA/QA, R&D, Technical support at Balchem for a presentation exploring ‘Nutrients for tomorrow’s reimagined active nutrition formulas’ on October 31, at 11:30am (PDT) on booth #3683.
Added Mattern: “At this year’s show, we’re also taking the opportunity to highlight our new VitaCholine approach to connect directly with consumers, spotlighting our sponsorship with the New York Jets and the latest collaborations with influencers. These activities underscore Balchem’s commitment to bridging the gap between B2B and B2C markets, creating a strong connection that resonates with consumers, boosts brand visibility and ultimately helps our clients stand out on a crowded shelf.” For more visit stand #5165 at SupplySide West in Las Vegas, October 30-31, 2024 or https://balchem.com/human-nutrition-health/
