According to research agency Two Ears One Mouth, 71% of British consumers are currently concerned about the cost of living (COL) crisis – a figure which is down 15 percentage points against this time last year (August 2023).
Figures from AHDB show there was a positive shift of nearly 4% volumes for organic cow’s milk in retail for a short 12-week period ending 18 May 2024. Since then, demand has increased further with a 5% rise recorded in the 12 weeks up to July 13, while non-organic milk has declined, indicating that the organic recovery is continuing.
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