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FMCG Gurus

How to react to Corona?

The ongoing COVID-19 crisis is something that is having profound implications when it comes to health, finance and lifestyles. This in turn is something that will significantly influence the buying behavior of consumers over the next twelve months. As a result of this, brands will need to ensure that they are understanding and responsive to continually evolving need states. FMCG Gurus has identified a twelve step guide that brands should look to adopt during the coronavirus crisis.

 

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