Danone is launching a high-protein version of its Silk brand as the food giant aims to ‘reignite interest’ in plant-based dairy by filling what it considers to be a void in the sector.

Silk Protein has 50% more protein per serving and half the sugar as conventional dairy milk. It also contains 13 grams of complete plant protein, the highest among refrigerated plant-based milk on the market, as well as 3 grams of fibre and no artificial sweeteners, according to Danone.

Said Wendy Nunnelley, president of plant-based for Danone North America: “We really see a gap in the marketplace for a good plant-based, higher protein offering that just hasn’t been there, and that consumers are demanding. We’re seeing consumers move into protein in such a strong way.”

The drink’s functional benefits, along with the lack of other options in the marketplace, should provide a meaningful boost to Silk Protein and provide a much-needed jolt to the struggling plant-based milk sector.

According to Circana, U.S. retail sales of plant-based milk in 2024 totalled $2.5 billion, down 5% from the prior year, mirroring the same level the category posted in 2021. Recent price increases have helped mask a pullback in unit sales, which have declined annually for three consecutive years. For more visit danone.com