BENEO, California Natural Color and GELITA have announced a collaboration to develop an innovative performance drink concept that will be available for sampling at IFT FIRST in Chicago. Bringing together the individual strengths of each company, the concept combines ingredients that support endurance, performance and body composition. Its benefits go beyond the existing market products in the realm of sports nutrition demonstrating great potential for developing products that cater for the more diverse needs of consumers in this area.
The result of the partnership is a clean label, milk-based sports drink that provides a range of scientifically proven benefits for improving performance. It delivers sustained energy, enhances the effects of endurance training and promotes efficient fat burning.
To create this next-generation beverage concept, the collaboration combines carefully selected ingredients to achieve optimum results, including:
- BENEO’s smart carbohydrate Palatinoseâ„¢ – providing a mild sweetness, low-glycaemic profile and a sugar-like taste. The ingredient’s scientifically proven effects include sustained energy supply, fat oxidation and hydration, supporting fitness goals and body composition.
- California Natural Color’s Pure Brown Carrot – delivering high-strength, natural colour in a unique crystal deliver format that is highly stable – holding up to heat, light, and pH – and easily soluble. Pure Brown Carrot also aligns with consumer preference for a clean label with the ingredient labelled as ‘Vegetable Juice for Colour’ in the US, supporting a simple, recognisable label that consumers can trust.
- GELITA’s Bioactive Collagen Peptides, PeptENDURE®, are scientifically proven to enhance endurance performance. Daily consumption has been shown to significantly improve running capacity, increase fat-free mass and support muscle regeneration compared to a placebo.
As an enticing milk-based application, rather than a traditional sports drinks such as whey shakes or isotonic drinks, this concept extends appeal to a diverse range of active, health-conscious consumers looking for a solution that supports endurance, performance and recovery. Through this new concept BENEO, California Natural Color and GELITA are highlighting the exciting opportunity for innovative sports nutrition products that boost stamina and improve body composition.
The drink concept will be sampled at the upcoming IFT FIRST 2025 exhibition in Chicago (13th –16th July) as a lactose-free UHT milk mixed with powder blend. For more visit stand # S1634 at IFT First or beneo.com
