German (ultraleft-wing) campaign organisation Campact e.V. advocates “progressive” politics and wants to defend “democracy”. As part of this motivation, products from the Theo Müller Group are now to be labelled in supermarkets in order to highlight Theo Müller’s alleged proximity to AfD, Germany’s right wing party. Interested parties can order stickers directly from Campact. The organisation claims that, under German law, it is perfectly legal to label products in shops as long as they are not destroyed.

There are two stickers, one says „Alles AfD, oder was?“ (all AfD, or what?; a bastardisation of Müller’s prominent ad slang), the other says „Jetzt mit AfD Geschmack“ (now with AfD taste).

Photo: Campact