Kensing has diversified its plant-based vitamin E portfolio with Sun E® following its recent acquisition of AOM (Advanced Organic Materials). The company is introducing the upcycled, natural vitamin E brand to new markets internationally. Taking a holistic approach, Sun E® is a clean-label, non-GMO tocopherol derived from sunflowers that reduces waste and minimises the environmental impact.

Said Serge Rogasik, CEO: “Sun E is sourced exclusively from an upcycled side-stream of sunflower oil production. We create tangible value by harnessing the full potential of a precious by-product of the food industry. Our approach not only maximises process efficiency but also significantly contributes to sustainability by ensuring nothing goes to waste. This pure and potent addition to Kensing’s vitamin E portfolio will strengthen the company’s position as a leading global producer of natural vitamin E.”

Acting as an exemplary model of sustainable no-waste sourcing, Sun E® raw materials are procured from sunflower fields that are cultivated to serve the edible oils industry.

Kensing’s facilities are strategically stationed near some of the largest sources of sunflower seed processing, minimising the environmental footprint. The company operates four manufacturing facilities and warehouses in North America, South America (Argentina), and Europe (Spain) to maintain proximity to its customers and suppliers across the three continents. It has also implemented a system of production redundancy guaranteeing a secure and steady supply of its raw materials.

Concluded Rogasik: “Sunflowers are grown as a highly sustainable crop. They are naturally drought-resistant and require very little water thanks to their deep roots which allow them to draw water from a depth of up to 5 feet (1.5 meters). They also require minimal fertilisers or pesticides and actually promote soil health, making them not only attractive as a crop, but truly planet friendly. Not a single square meter of land is planted for our activity.”

Sunflower is a non-GMO crop worldwide, guaranteeing that any product derived from it is also non-GMO, therefore Sun E® is Non-GMO Project Verified. The ingredient is also non-allergenic, as sunflower-sourced products do not require specific allergen labelling.

Sun E® tocopherol is extracted from sunflowers without any chemical modification of the tocopherol molecule, earning its reputation as the most natural form of Vitamin E. It inherently boasts a natural RRR-α-tocopherol profile, the most biologically active form at a concentration up to 90% purity.  For more visit Vitafoods stand CC B17 or at kensingsolutions.com