Complex Engineer-to-Order (ETO) processes present companies with major challenges due to the extensive technical specifications and high demands on the preparation of quotations. GEA, together with NTT DATA and Microsoft, has developed a solution that uses artificial intelligence (AI) and cloud technologies to structure this process and make it more efficient. This enables companies to generate precise and consistently high-quality quotes more quickly, thus increasing their chances of winning business.

Said Dirk Hejnal, Chief Service Officer, GEA Separation & Flow Technologies: “Until now, the processing of complex tenders required a lot of manual effort, was risky and took a long time. We actively sought a solution and approached NTT DATA and Microsoft with our requirements. By combining our expertise, we developed a practical application that will significantly improve our processes in the long term. Furthermore, consistently high-quality quotes and proposals give us and our customers a clear competitive advantage.”

Thanks to close collaboration, the solution was implemented in a short time.

Added Torsten Albrecht, Senior Vice President and Head of Industry, NTT DATA DACH: “GEA provided a clear vision that sparked the momentum for this project. By leveraging cutting-edge technologies, we successfully addressed the complex requirements and designed an innovative, market-ready AI-powered solution. The excellent partnership with GEA and Microsoft has been crucial to the successful realisation of this project, which impressively demonstrates the tangible advantages that AI provides to companies.”

Concluded Edith Wittmann, General Manager Enterprise Commercial, Microsoft: “Our cloud platform provides the foundation for innovative applications – but it takes close collaboration with an experienced industrial company like GEA to create solutions that truly work in practice. The partnership with GEA and NTT DATA has been extremely productive and highlights how technology can optimise industrial processes.”

At Hannover Messe 2025, interested parties are invited to an exclusive customer event on April 1 at 5 p.m. at Microsoft booth G06 in Hall 17. For more visit gea.com