Ornua plans to significantly increase its branded sales from €1.8bn to €3bn by 2030. It also aims to expand its US business and enter the Mexican market. This was stated by CEO Conor Galvin in an interview with “Lebensmittel Zeitung”. The aim is to generate greater added value whilst maintaining the same volume of milk. Specifically, this involves diversifying the Kerrygold brand and focusing more strongly on convenience products, for example with butter-based frying products, flavoured butter for baking, cheese varieties for barbecuing and snack packs of cheese. Ornua also plans to launch butter packs containing six individually wrapped portions in Europe.

Last year, Ornua generated a turnover of €3.45bn, of which around €1.8bn came from branded goods. The Irish company generates around €1.6bn from ingredients for the industrial and foodservice sectors.