Balchem will return to Vitafoods Europe 2025 to spotlight how the synergies between its powerhouse of branded nutrients are set to fuel the next generation of sports and active nutrition. Visitors can see Balchem’s portfolio of quality, science-backed ingredients in action through a variety of co-branded concepts available for sampling – including fortified energy drinks and liquid shots designed to fuel the body and the mind for consumers on-the-go.
As the official sponsor for ‘Premier Ingredients for Athletes’ at the event, Balchem’s stand will immerse visitors in the dynamic world of sports and active nutrition. Visitors can uncover the company’s flagship branded ingredients including: K2VITAL™, for healthy bones and hearts, VitaCholine®, for supercharged bodies and minds, OptiMSM®, the industry-leading brand of MSM for joint health and beauty from within, as well as Albion® Minerals with Magnesium Bisglycinate, Ferrochel® and Creatine MagnaPower® for peak performance. Plus, for the first time in Europe, Balchem will unveil VitaCholine® Pro-Flo – the first microencapsulated choline offering seamless incorporation into multivitamins for cognitive health.
Said Dominik Mattern, VP Science, Business Development and Marketing, Balchem Human Nutrition and Health: “Consumers of all ages are increasingly integrating nutrition into an overall healthy lifestyle, driving an explosion of product offerings in the active nutrition space. The shelves are now packed with endless options. To stand out in this crowded market, establishing clear expertise is essential. At Balchem, our focus is on Premier Ingredients for Premier Athletes, aiming to empower manufacturers to lead in the active nutrition space with high-quality branded solutions that help today’s health-conscious consumers make informed purchasing decisions.”
The company’s chelated magnesium bisglycinate by Albion® Minerals is also set to take centre stage at the show. In light of the recent 31.6% rise in sales of magnesium-containing supplements and 106.8% boost for magnesium-enriched beverages in 2024,1 this is a particularly exciting area of innovation in today’s nutraceuticals arena. Renowned for its exceptional effectiveness and tolerability, Albion® Minerals’ magnesium bisglycinate addresses key consumer health concerns – including muscle relaxation,2 sleep,3 and heart health,4 – and can be used in a wide range of on-trend, convenient applications such as fortified drinks, powders and gummies. Balchem’s experts will also be on hand to discuss TRAACs (The Real Amino Acid Chelate System), a hallmark of quality in the chelated minerals market for human nutrition, ensuring fully reacted, truly chelated minerals, with all the associated benefits. For more visit Vitafoods stand #3G30 or balchem.com/hnh/mn/
