Luxlait has switched several of Luxembourg’s dairy classics into Pure-Pak® cartons, including fresh milk, chocolate milk, creams and fermented products.
This packaging shift follows the installation of a new filling line featuring an ultra-hygienic Shikoku S-PSF70UCe M21 machine by Elopak at Luxlait’s state-of-the-art processing plant in Roost, near to Bissen in central Luxembourg. The new line is now producing a wide range of the company’s popular dairy products for Luxembourg consumers in Pure-Pak® Sense cartons with screw caps and Pure-Pak® Classic cartons without screw caps, but with the ‘easy opening’ feature.
For Luxlait the operation of the new filling machine ensures greater ease of use and efficiency.
Said Pol Lutgen, Responsible Marketing, Luxlait: “This investment aligns with our commitment to optimise production processes whilst maintaining high-quality packaging.”
The move to Pure-Pak® cartons has reduced the use of plastic materials used in Luxlait packaging. Eco-responsibility is at the heart of Luxlait’s values and the dairy is investing in the latest technologies in its aim for carbon neutrality by 2050.
Sustainability was a key factor, as the new packaging allows for a high reduction in plastic compared to our old milk packaging. Differentiation was also an advantage with the ‘wave’ design feature offering better shelf visibility and more space for communication.
Added Lutgen: “The products span across both the Luxlait brand and retailer brands and are filled in 250ml Pure-Pak® Classic cartons with easy opening, plus 330ml Pure-Pak® Sense cartons, 500ml and one litre Pure-Pak® Sense cartons. Organic fresh milk products also feature cartons with natural brown board for more enhanced sustainability.
“With the introduction of the new Elopak packaging, we have achieved a 46% reduction in plastic usage for our 1L cartons, as well as similar reductions across other formats. This represents a meaningful step towards reducing our environmental footprint while maintaining product integrity” For more visit Elopak.com
