Packaging ¦ IDM
tralian player is also leveraging a safe, easy to operate, cost-efficient
and sustainable packaging solution. The line welcomes expanded
manufacturing capabilities in terms of volume and type of beverages,
while switching quickly from one product to another. In total, the new
line now processes more than 20 different SKUs including still water,
coffee with milk, coffee with almonds, four different flavoured waters
and eight types of juices – all in either 250 ml, 500 ml or 1 L formats.
Outstanding bottle and decoration design
capabilities
“At the start of the project, Bickford’s team visited three of our customers’
sites in Thailand, Japan and France and was able to experience
the advantages offered by Sidel’s Aseptic Combi Predis first
hand. On top of that, they could rely on us through every step of
the journey, including the choice of raw material suppliers and the
right designs for the preform and the bottle,” says Herve Herambert,
Account Director Sales Aseptic South East Asia Pacific at Sidel.
He continues, “They were particularly impressed by Sidel’s 40-year
experience in aseptic PET applications as well as in packaging: the
family-owned company appreciated the support offered to design
and industrialise the containers, including the perfect application
of the labels to the new bottle’s shapes.”
Throughout the project, Sidel’s packaging experts worked in
close collaboration with Bickford’s marketing team to launch their
products. “Looking at our water and CSD range filled through the
Combi SF300, we wanted to achieve an iconic shape to help our
brand stand out in a very crowded marketplace. Our new bottles
needed to offer convenient handling to our consumers and be robust
enough to hold their ergonomic shape and carbonation once
opened,” explains Beverley Reeves, Senior Brand Manager at Bickford’s.
Talking water, the Sidel packaging team started from scratch:
new containers were designed for the 1 L Aqua Pura branded
water, applicable both to sparkling and still water, with the latter
one supported by the proven StarLITE base. To accomodate future
needs, Sidel also developed an additional 600 ml design, perfectly
applicable to a variety of recipes, including flavoured water.
A redesign was needed also around the family of drinks previously
packaged via hot-fill technology. In this case, the number
one priority was to optimise the packaging, while keeping the same
premium brand attributes, and also lightweighting the bottle. For
instance, by changing the production set-up from hot-fill packaging
to aseptic PET bottling with dry preform sterilisation, the Australian
player halved the weight of their 1 L juice bottle – down to 32 g –
while enhancing its attractiveness and expanding its shelf life up to
8 months. The new bottles are designed with quite straight body
panels with simplified ribbing at the sides to allow the application of
either sleeve labels or PSL; the biggest format (1 L) engraved with the
iconic Bickford’s brand name. “We were really impressed by Sidel’s
Bickford’s hyper-flexible line manages both aseptic and regular
PET packaging on two different Combis (photo: Sidel)
The line is running at 12,000 bph for the aseptically filled drinks
and up to 18,000 bph for the CSD products (photo: Sidel)
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