IDM ¦ Markets
Africa: Imports of WMP and FFMP 2009-2019, (Tonnes)
industry are identified and the development
of their business on the continent
is outlined in detailed profiles. These
are the companies building dairy brands
and driving the development of the African
dairy industry. The nineteen include
eight of the worlds’ largest dairy companies
(Nestlé, Danone, Lactalis, Fonterra,
FrieslandCampina, Arla Foods, Savencia
and Sodiaal) and the two largest carbonated
drinks suppliers globally (Coca Cola
and PepsiCo).
The table below lists the companies
and provides an estimate of their African
sales, which for some includes non-dairy
sales. Thus for example, Danone’s turnover
includes sales of water, the Lactalis
figure includes juice products and a wide
Source: BMNA, Global Trade Tracker
Africa: Imports of WMP and FFMP 2009-2019, (Tonnes) (Source: BMNA, Global Trade Tracker)
range of non-dairy foods are included
for Nestlé.
Total sales are shown for the African
based companies i.e., any exports outside
Africa are also included.
Product and Market Focus
These companies sell a full range of dairy
products in Africa, but as African markets
vary significantly so too does suppliers’
product focus by market. Countries differ
in size, population, population density,
level of urbanisation, state of economic
development, distribution of national
wealth, development of retail sector and
of cold chain distribution, local milk production,
dairy tradition etc. These and
other factors influence demand for dairy
products, the nature of that demand and
the opportunities presented for suppliers
in each country. Thus for example, while
concentrated milk has been a key product
for FrieslandCampina in West Africa,
cheese is a higher priority in North Africa
where concentrated milk is in less demand.
Similarly Arla Foods, which focuses
mainly on powdered milk in Sub Sahara
Africa, has a joint venture in Egypt to focus
on cream, cheese and butter. Indeed
each of Africa’s fifty-four countries is a
completely different market, with a different
set of opportunities. The report highlights
where the opportunities are being
found and how the leading companies
are targeting the large and complex opportunity
that is the African dairy market.
Africa: Imports of WMP and FFMP 2009-2019, (Tonnes)
30 · July/August 2021 ¦ international-dairy.com
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