IDM ¦ Events
Vitafoods: Taiyo presents innovative concepts for natural-based products
Vitafoods Geneva, 10-12 May 2022, booth F90: Taiyo launches
reformulated protein shake concepts in three flavours, and showcases
ingredients that support a long-term healthy lifestyle.
At Vitafoods Europe, functional ingredient expert Taiyo will
present brand new concepts which address current consumer
trends, such as healthy ageing, sports nutrition and clean label
products. The company will showcase new additions to its Sunfiber
portfolio – an all-natural, 100% soluble dietary fiber – as well
as its new Sunfiber Water Concept, an optimum hydration offering
with health-boosting properties. It will also present Sunphenon
EC, known for its high polyphenol and catechin content with proven
antioxidant effects. Other highlights at the Taiyo stand include
functional ingredients such as concentrated Moringa seed extract
and new Vegemeat concepts.
With Sunphenon EC, Taiyo
offers a new variant in addition
to existing green tea
extracts. This product in the
Sunphenon range is rich in
epicatechin, which is found
predominantly in cocoa and
green tea, and has a proven
positive effect on the cardiovascular
system. Furthermore,
a decrease in morbidity and
mortality from cardiovascular
diseases is associated with
the consumption of flavanols1.
Therefore it is perfect for elderly
people or other consumers
who have problems with
muscle health, such as muscle
atrophy. The product has been
specially developed for use in
instant tea sticks, instant beverages
or supplements.
Vitafoods visitors will also be able to learn more about Taiyo’s
Chia Protein XiaPure. Chia seeds are a real health-booster: They
contain essential amino acids necessary for good health and they
are an excellent alternative source of protein for sports nutrition.
With XiaPure, a finely milled, high-quality vegan protein powder
from Chile, Taiyo provides a new formulation for their Vegan Protein
Shake. The chia protein makes the mouthfeel much smoother
and Taiyo's ingredients: Sunfiber, Raw Coffee Powder and Sun-
Active Zinc deliver added nutritional value. The concept can be
used for ready-to-drink shakes or protein-enriched ice cream, and
is available in three different flavours.
30 · March/April 2022 ¦ international-dairy.com
The third innovation Taiyo is presenting is the Sunfiber Water
Concept. With this novelty, Taiyo addresses different target
groups, including the ageing population. This generation often
does not consume enough water or vital nutrients. This unique
concept, however, allows for the production of isotonic drinks
that contain less sugar and additional dietary fibre, allowing for
much higher bioavailability of minerals. It is also possible to customize
such beverages by adding more active ingredients such
as Q10 or curcumin, depending on the target group. For example,
children or athletes could benefit from the Sunfiber Water
Concept, as these groups are dependent on a targeted nutrient
intake.
Other highlights at the Taiyo stand include the various Sunfiber
Blends with different added health benefits, as well as Moringa,
a standardised leaf powder with 1% glucomoringin that
has anti-inflammatory properties, and new concepts surrounding
the pea-based meat alternative Vegemeat for various consumer
groups.
Dr Stefan Siebrecht, Managing Director at Taiyo’s German
subsidiary, says: "The Corona crisis has had a major impact on
consumers interest in healthy eating. More and more people are
questioning the ingredients in a product, and increasingly want
natural and plant-based alternatives. Taiyo presents solutions and
products with which the industry can meet these demands."
1 Heiss, C., C. L. Keen and M. Kelm (2010). "Flavanols and cardiovascular disease prevention." Eur Heart J 31(21): 2583-2592.
/international-dairy.com
