PLANT BASED DAIRY ALTERNATIVES 2022
Dairy and dairy
alternatives: positive
nutrition is on trend
The Fi Global Insights Dairy and Dairy Alternatives Report
2022 sheds fresh light on dairy trends and consumer
expectations
Author: Julien Bonvallet, Informa Markets
Organic options, innovative product concepts, a
vast range of plant-based dairy alternatives,
protein enriched and fortified dairy drinks and
spoonables – it’s difficult to find another category in the
food industry that has seen more change, innovation
and variation than the dairy segment recently.
This very positive development is driving growth in the
category, and it opens up the possibility of reaching
completely new consumer groups, offering indulgence
and added health benefits, plus products that are a
perfect fit for a conscious and sustainable lifestyle.
So what is driving this new blast of innovation and multitude
of product launches? What do consumers expect
of the sector? And how can manufacturers profit from
its development? A deeper look into the Fi Global Insights
Dairy and Dairy Alternatives Report 2022 maps
the road to success in these markets and aids the understanding
of consumer needs and attitudes. The report
brings together the findings of some of the leading
market researchers, including Euromonitor, Innova,
12 · September/October 2022 ¦ international-dairy.com
Mintel and FMCG Gurus, providing valuable insight into
the dairy and dairy alternatives markets today as well
as an outlook for tomorrow.
Dairy or non-dairy? Both please
First of all, it is important to understand that most consumers
don’t compare dairy and dairy alternative products
on the basis of ethical beliefs – unless they are strict
vegans, a group who are still in the minority. A growing
number of consumers simply see both as being on a par,
and they appreciate having more variety to pick from.
To them, milk, yogurt, cheese or cream can come from
lots of different sources.
For dairy manufacturers and marketers, it can therefore
make absolute sense to adapt their portfolios and offer
alternatives. They have long regarded milk alternatives
as a temporary trend. Only now they are realizing
that they will lose more and more volume if they don't
open up to this segment. Looking at the German market,
which is strong in dairy alternatives, Schwarzwaldmilch
/international-dairy.com
