nutpods, an industry-leading coffee creamer company, has recently introduced a new product line: zero sugar oat creamer. Available in two varieties, Original and Cinnamon Swirl, these flavors follow a successful online-only launch of shelf-stable oat Original and French Vanilla, and are part of a rapidly increasing number of oat-based alternative dairy products. The new oat creamers available in combidome, the carton bottle from SIG, will hit shelves in the coming months at the three largest natural retailers: Sprouts, Whole Foods, and Fresh Thyme.
Says nutpods founder & CEO Madeline Haydon: “We knew that oat as a base ingredient would be a great complement to our nut-based creamers, with its neutral taste and incredible froth-ability. It has grown even faster than we anticipated. While retailers have slowed resets due to Covid-19, they are still excited about the growth and potential of oat creamers.”
In the past four weeks, oat has become the number two driver of dollar growth in the category. The grain continues to win American consumers with its low environmental impact compared to other non-dairy alternatives, but most notably, its effective ability to mimic dairy.
Stand Out from the Crowd
Original and Cinnamon Swirl Oat Creamers are nutpods’ first appearance in a new carton pack, the 16 oz combidome carton bottle from SIG. Consumers will also start to see the company’s core line of refrigerated almond coconut blend creamers, in Original, French Vanilla, Hazelnut, and Caramel, in combidome cartons starting in July. The new artwork reflects a modernisation of nutpods’ look, maintaining their iconic green logo but introducing brighter colour blocks and simplified messaging.
The combidome carton bottle, that combines the best features of a carton pack with the best features of a bottle, demonstrates clear differentiation on the shelf. With fully printable display surfaces, nutpods has plenty of space to highlight and convey their messaging and new design. Its convenient handling features make it a winner for consumers as well. The centrally-located single-action domeTwist screw cap and wide opening makes it easy to open and to pour. The closure also enables a controllable product flow without dripping.
More importantly, combidome carton bottles are recyclable and have a very good environmental footprint. The lightweight cartons carry the FSC (Forest Stewardship Council) label confirming that wood from FSC-certified, responsibly managed forests and other controlled sources is used for the manufacture of the unprocessed cardboard. For more visit sig.biz
