British farmer-owned dairy co-operative, First Milk has announced that Booths will be stocking its Golden Hooves Cheddar range from September. Part of the family-owned retailer’s ongoing commitment to being more sustainable, the listing will see Golden Hooves’ Mature Cheddar and Vintage Cheddar stocked at all 27 stores, across Lancashire, Cheshire, Cumbria and Yorkshire.
Created to wave the flag for the regenerative efforts of the co-op’s 700 members, many of which are farming across ‘Booths Country’, Golden Hooves is daring shoppers to think differently about dairy. Having secured a significant haul of trophies in its first year, including Golds at the British Cheese Awards, International Cheese & Dairy Awards, Virtual Cheese Awards and Global Cheese Awards, the brand is working to make it easy for consumers to love their cheese and the planet at the same time.
First Milk, the source of all the milk that goes into Golden Hooves products, is a certified B-Corporation and was awarded the King’s Award for Enterprise for Sustainable Development in 2023. Using grazing cows to work the land with their hooves, Golden Hooves’ farmers are striving to encourage plant and wildlife biodiversity, protect the soil and maintain living roots, a process which is believed to remove carbon from the atmosphere and sequester it into the soil.
Said Leona McDonald, director of Golden Hooves: “This is a hugely exciting moment for Golden Hooves – and for the whole regenerative movement – as our listing with Booths represents a big thumbs up from one of the country’s most respected retailers. Our partnership with Booths will help us to engage with more cheese lovers than ever before – making them curious about what regen is all about, and confident about how it can be a solution to climate change. Golden Hooves is here to make it easier, tastier and more fun to enjoy planet-friendly food every day, so we can’t wait to get out there in Booths stores and see what people think!”
Added Alan Kirby, buyer at Booths: “At Booths, matters of provenance and integrity of production are vitally important to our buying decisions. I’m impressed with the commitment to regenerative farming this brand shows, and the cheese is top notch quality as well.” For more visit goldenhooves.co.uk
