A US federal judge has rejected Chobani’s application to dismiss a lawsuit brought by Danone. Danone accuses Chobani of copying the packaging and slogan of its ready-to-drink cold-brew coffee. The judge stated that Danone had plausibly argued that consumers could be confused by Chobani’s use of a yellow-and-black colour scheme and the slogan ‘Bright & Mellow’ to market its La Colombe coffee – the same colours and slogan that Danone uses for its SToK brand. The case is one of at least four legal disputes between the two companies since 2016.
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- Roland Sossna
moproweb.de