The Wardat team in front of the machine (photo: IMA Dairy & Food)
Saudi Arabian Food company Wardat Al Mashreq Food Co. has decided to launch a new packaging for its’ processed cheese and fills it now in stick packs.
The market for stick packs continues to grow and is a convenient packaging solution for a large variety of products. They are extremely easy for consumers to handle and manufacturers benefit from lower material costs. Compared to conventional packaging solutions like triangle packages squares, blocks or tubs for processed cheese, they can reduce a manufacturer’s packaging material requirements by up to 50% – the carbon footprint is greatly improved and the impact on the environment is reduced. In addition, the stick packs can be packed in decorative
boxes and presented accordingly in the supermarket.
These are the reasons why Saudi Arabian’s Wardat al Mashreq Food Company has chosen this consumer-friendly packaging. On the machine processed cheese and cream products will be filled in 25 and 50 ml stick packs. The machine is equipped with 6 lanes and will produce 14.400 – 18.000 stick packs/h. The flat foil is feed into the machine and cutters then notch the foil in
strips through to the seal layer. The packaging is subsequently formed into single stick packs using a special forming shoulder and then sealed on three sides. Lastly the stick packs are filled with processed cheese, using dosing equipment specific to the product.
The customer was looking for a paper touch for stick packs in combination with food safety, and a shelf life request up to 12 months. “We selected IMA Hassia based on our trust in their capabilities and strong experience in packaging machinery, especially for this type of packaging application. The S600 gives us a strong production capacity compared to what’s available in the market. IMA Dairy & Food’s quality standards help us deliver a high-quality product. Also, starting our new stick pack project with an experienced and reliable partner like IMA Hassia is an important step for us.“ reported Salem al Mazroo, Owner of Wardat Al Mashreq Food Co. “And we already ordered a second stick pack machine” which will be delivered in Q1 2027 and increase our production of this kind of product.”
Wardat Al Mashreq Food Co. specializes in the production, processing and packaging of a wide range of dairy and food products. Their state of-the-art plants are equipped with the latest technology and stringent quality control ensures that the products meet the highest standards of quality, taste and nutrition.
