Markem-Imaje announced the launch of CoLOS 2D Activate and CoLOS 2D Engage, supported by Markem-Imaje’s expert consulting services, providing manufacturers with a complete solution to prepare for GS1 Sunrise 2027, meet evolving regulatory and retailer requirements and unlock the full value of connected packaging.

CoLOS 2D Activate and CoLOS 2D Engage are Software-as-a-Service (SaaS) enterprise solutions that enable global CPG and FMCG brands to create, organise, activate and manage static and dynamic GS1 Digital Link QR codes. The platform allows manufacturers to deploy compliant 2D codes while delivering personalised consumer experiences, collecting valuable first-party insights and supporting future digital product initiatives.

Complementing the software platform, Markem-Imaje’s implementation experts provide manufacturers with a structured assessment of their production environment, coding processes and operational readiness. The service includes a full-day on-site review followed by practical recommendations to help manufacturers identify gaps, prioritise investments and develop a clear roadmap for implementing GS1 Digital Link QR codes.

Phot: Markem-Imaje