FrieslandCampina Ingredients will return to Fi Europe 2025 to demonstrate its innovation and application expertise with a range of great-tasting bars, shakes and yoghurts, designed for every life stage.
According to Innova Market Insights, over 50% of people who eat yoghurt do so for its health benefits. With more consumers adding this food to their diet, the company will highlight how to take yoghurt from simple snack to functional favourite with a range of forward-thinking concepts at the New Product Zone.
In addition, Nadia Ustinova, Global Innovation Marketing Manager will explain how to breathe new life into yoghurt innovation at an expert speaker session on 2nd December at 14:00 –14:25. By exploring untapped ingredients, Nadia will demonstrate to visitors how to use fortification to unlock even more functional benefits for every life stage.
Said Guus Aerts, Global Director Marketing & Product Strategy: “We’re on a mission to take yoghurt to new places. There are so many options in the dairy aisles today, with most containing probiotics, but we want to show how to push this consumer staple even further. Fortifying yoghurt with ingredients that tap into on-trend health benefits can really shake up functional offerings – opening up new avenues and increasing shelf appeal for a whole new generation of health-savvy consumers.”
Added Sophie Zillinger Molenaar, Global Marketing Lead: “Consumers are increasingly looking for protein-rich products that work with their lifestyle, whether that’s sustained energy between meals, overnight recovery or managing appetite throughout the day. The formulation barriers that once held protein innovation back, like solubility, texture and taste, are no longer roadblocks for innovation, thanks to novel protein solutions. We’re looking forward to demonstrating at Fi Europe how these capabilities can unlock new applications with a range of concepts for every life stage that are as nutritious as they are delicious.”
Along with whey protein, caseinates are another star player in the protein space, bringing unique benefits that offer formulators potentially untapped opportunities. FrieslandCampina Ingredients will showcase the unique versatility of these proteins at this year’s Fi Europe through a range of applications including coffee drinks designed to provide a healthy, energising morning boost. Visitors can also discover how to overcome common formulation challenges by sampling tasty bars crafted with FrieslandCampina Ingredients’ cutting-edge Excellion® Textpro, a patented solution which brings a softer texture and reduced product hardening throughout shelf life, while delivering a powerful protein punch.
Finally, FrieslandCampina Ingredients experts will be on hand to demonstrate the formulation versatility of shakes through a selection of great-tasting products. Featuring caseinates plus DHA omega 3s and the company’s unique Biotis® Fermentis, these concepts blend functionality and flavour in every sip. For example, one shake features Biotis® Fermentis – a unique blend of whey protein and prebiotic GOS fermented with probiotic cultures – aims to inspire the next multi-functional high-protein products that support digestion and post-exercise recovery while activating the gut-muscle axis. While another shake combines algae-based DHA and caseinates to create an appealing, smart shake that capitalises on the ‘protein plus’ trend. For more visit stand #71K10 or frieslandcampinaingredients.com
