IDM ¦ Packaging
Elopak
launches
Pure-Pak
Imagine
No need to imagine the most
sustainable carton – it’s here!
Elopak, a leading global supplier of
carton packaging and filling equipment
for liquid food, has launched
the Pure-Pak Imagine, its most
environmentally friendly carton to
date. The new carton is a modern version of
the company’s original Pure-Pak carton, designed
with an easy open feature.
“Increasingly, we see that our Pure-Pak
carton system is the natural solution to the
global need to reduce the usage of plastic
bottles,” says Elopak’s Chief Marketing Officer
(CMO) Patrick Verhelst.
Beverage cartons already have the lowest
CO2 footprint among liquid food packaging
today.1 Using renewable, recyclable and sustainably
sourced materials, Elopak provides innovative
packaging solutions that offer a natural
and convenient alternative to plastic bottles
and fit with a low carbon circular economy.
“With the launch of Pure-Pak Imagine,
Elopak is supporting the critical causes that
represent the issues of our times – but the
call to action is timeless,” Verhelst added.
Focus on sustainability
Elopak’s strong focus on sustainability, alongside
food safety and consumer convenience,
has seen the company record a number of
important environmental milestones in recent
years. Carbon neutral since 2016, Elopak uses
100 per cent renewable electricity and has reduced
emissions by 70 per cent over the past
decade. With cartons manufactured from responsibly
managed forests and FSC-certified
material, Elopak offers customers 100 per cent
renewable cartons that use wood-based renewable
plastics, rather than relying on petroleum
based plastics.
“We wish to play our part in the global shift
towards a low carbon circular economy and
have therefore created the most environmentally
friendly carton possible,” Verhelst explains.
“The Pure-Pak Imagine carton has no
plastic screw cap and is 100% forest based
made with Natural Brown Board. The carton
is fully renewable and carbon neutral, creating
the perfect low carbon, circular economy approach,”
he continues.
Many will recognize the easy-to-open feature
from the 70’s and 80’s before the screw
cap was first introduced. The Pure-Pak Imagine
carton’s unique top fin helps guide consumers
how to open the carton. In combination with
the modern functionality of the easy-pour and
easy-fold features, the new carton design sets a
new benchmark in reducing plastics.
The Pure-Pak carton historically is the
iconic fresh beverage pack, and with the
new shape of the top fin introduced with the
Pure-Pak Imagine, Elopak adds a further important
point of differentiation. Shape is the
first recognition point for consumers, so this
is especially important in markets less familiar
with the easy opening feature. The design
of the Pure-Pak Imagine carton will create
recognition on shelves across our markets
and is applicable to all fresh categories.
“With Pure-Pak Imagine we aim to help
consumers make conscious environmental
choices. The carton’s easy opening gives the
environmentally-minded consumer a more
sustainable pack, with less plastic and more
natural renewable materials,” concludes Verhelst.
elopak.com
The Pure-Pak Imagine carton has no plastic
screw cap and is 100% forest based made
with Natural Brown Board (photo: Elopak)
(photo: Elopak)
Source:
1 Lifecycle assessments comparing one litre
packaging for fresh milk have shown
cartons to be 83% more climate friendly
that PET and 77% better than reusable
glass (2015/16 study by IFEU Institut für
Energie- und Umweltforschung Heidelberg
GmbH, www.ifeu.de). 12 · June/July 2020 ¦ international-dairy.com
/home.html
/elopak.com
/www.ifeu.de)
/international-dairy.com
