IDM ¦ Ingredients
Why now is the time for
organic dairy ingredients
A milestone for Arla Foods Ingredients – and for the industry
Author: Peter Schouw Andersen, Director, Application Science & Technology, Arla Foods Ingredients Group P/S
In August 2020, we announced the arrival of MicelPure, a
new micellar casein isolate containing a minimum of 87%
native protein. Every product launch is big news for us, but
this one was particularly exciting for two reasons. MicelPure
is the first ever Arla Foods Ingredients product to be offered
in an organic version (it is made from certified organic milk from
Denmark). It is also the first ever organic micellar casein isolate on
the market, making it a perfect way to meet growing consumer
demand for natural and organic products.
The growing importance of naturality
The benefits of dairy protein for muscle growth, recovery and
weight management have driven consumer demand in a range
of categories, and the high-protein trend is definitely here to stay.
However, today’s manufacturers also have to meet many other
needs, and consumer purchasing decisions are increasingly based
on ethical values.
One of the most important market trends in dairy is growing
demand for products with what might be described as a wholesome
positioning: recent research by Lindberg International has
shown that “healthy” and “natural” are the two most important
characteristics for European consumers of food products. Demand
for clean label dairy is not confined to western markets. In
China, for example, research shows that “made with real ingredients”
and “no artificial flavor/colors” are the most important
claims for consumers.
Because it is rich in native protein, MicelPure helps manufacturers
respond to these needs. Micellar casein isolate is extracted
from milk using gentle processing without the addition of acids.
The protein maintains its chemical structure, allowing the creation
of products that are as close to nature as possible.
Organic – powerful associations
Organic production is a system of farm management defined
by the best environmental practices, biodiversity, preservation
of natural resources and high animal welfare standards. Its key
principles include a ban on GMOs and on the use of chemical
pesticides.
Organic options have very powerful associations for consumers.
They are considered more environmentally friendly, better for
animal welfare, safer and more nutritious. Lindberg Internation-
Arla Foods Ingredients’ Nutrilac range offers multiple functionalities
in dairy products, including improved texture,
creaminess and stability
12 · January/February 2021 ¦ international-dairy.com
/international-dairy.com
