In its new report entitled „The Future of Cheese: 2024“ market research company Mintel states that real incomes are starting to recover. As a result, cheese buyers will consider broadening their cheese repertoires and trading up to deli counter cheese and specialty cheeses.
In the US, consumers who are eating more cheese have bought more types (41%). In most markets, either mature or emerging ( eg China, India), innovation will be a major contributor to generating cheese sales growth − in both value and volume − over the next two years.
Consumers are changing their eating habits, sometimes moving away from traditional staples, including carrier products for cheese. Yet consumers show interest in using cheese in new ways such as in ‘fusion food dishes’. They may be in need of inspiration beyond simply trying new varieties. Cheese brands can help consumers with inspiration to upgrade kitchen staples. They can also launch global inspired flavoured cheese to be used in international cuisines.
Brands can make pairing suggestions, or showcase how cheese can be used in recipes either as a substitute, a surprising addition, or as a seamless way to add protein or creaminess to a dish or a drink. In China, where cheese is not a staple cooking ingredient, brands will have to overcome consumers’ perception: 55% of consumers say that Chinese food and cheese don’t go well together.
In China, where cheese is not a staple cooking ingredient, brands will have to overcome consumers’ perception: 55% of consumers say that Chinese food and cheese don’t go well together.
Photo: Colourbox
