Internationally award-winning Lyras, whose energy-saving replacement for pasteurization and filtration is attracting global interest from the world’s food and biotech industries, has appointed Mark Kalhøj Andersen as its new CEO. Until now, Mark has been Chief Commercial Officer at Lyras. During this time, Mark has played a decisive role in establishing the company’s global sales and marketing strategy. His areas of responsibility have spanned from establishing international sales offices in The Netherlands, France and Spain, for the development of distributor networks all the way to cooperating with engineering and OEM partners.
Said Mads Storgaard Mehlsen, chairman of the board, Lyras: “Mark Kalhøj Andersen has a profound insight into both Lyras’ markets and product. He has a deep technical understanding of raslysation and has previously been employed in a strong tech development company. During this period, Mark was involved in a major project that resulted in a company’s revenue growing from a few million in one year to under one billion in five years. Adding to that, he has excelled at Lyras. As CCO, Mark improved our sales activities as well as operational and administrative efficiency. You can say he is a jack of all trades – he knows it all from development to operations all the way to sales and scaling. His unique combination of technical knowledge and business insight positions him perfectly to guide Lyras through our ongoing growth and development phases.”
Commented Mark Kalhøj Andersen, on his new position: “It is a great honour to be given the responsibility of become CEO of Lyras. It’s my aim to continue to create innovative products that help the company and industry grow. I’ve stepped into the role of CEO with great humility and expect a steep learning curve, but I have a strong group of owners and board as well as a fantastic organisation which I am sure will support me in the process. Further still, I will continue to focus on the commercial scaling of our sales platform.”
Concluded Rasmus Mortensen, Lyras’ founder: “It is with great respect and peace of mind that I can now pass the baton onto Mark. His loyalty to Lyras’ values and growth strategy is a driving force that I value highly. In addition to finding a new CEO with the right skills, it has also been important for me to find a person with the right vision and integrity. I now look forward to my new role as Chief Vision Officer (CVO), where I can continue to work towards achieving Lyras’ vision and goals by identifying future opportunities and working with customers.”
Mark Kalhøj Andersen has previously been, among other things, technical director at DESMI Ocean Guard A/S. Here he drove the expansion of the organisation’s technical capacity and promoted both international development and results. He has a Master of Science in chemistry degree with a specialisation in environmental engineering from Aalborg University, supplemented by an HD degree in organisation and management with a specialisation in marketing, also from Aalborg University. For more visit lyras.com