The competition in China’s fresh milk sector has become fierce. Like in earlier days in saturated markets like Europe, some liquid milk manufacturers have introduced non-homogenised milk, printing this on the front of product packages, hoping it will become a new reason for consumers to pick a bottle of fresh milk.

F.e. Sanyuan Co., Ltd.’s home milk delivery platform “Sanyuan & Express” launched a new product called Beijing Milk Skin Fresh Milk, priced at 8 yuan for a 200ml recyclable glass bottle. Apart from the home milk delivery channel, Sanyuan Milk Skin Fresh Milk has not yet been widely stocked for now.

In the past two years, non-homogenised has become a hit selling point in the yogurt market. Some brands have repackaged the familiar dairy fat stratification into a new consumer experience through thick milk skin, cheese chunks, rich taste and other means.