At Supply Side West, Arla Foods Ingredients is demonstrating how its whey solutions can be used to create clear protein shakes targeting a range of different consumer segments.
Protein powders comprise 46% of the entire sports nutrition market1, and Arla Foods Ingredients research shows that they appeal to the full spectrum of health-conscious shoppers. Over 20% of consumers in both the ‘Active Nutrition’ and ‘Lifestyle Nutrition’ categories (who do not prioritise exercise as highly as ‘Performance Nutrition’ consumers) still consume powdered drinks at least once a week.2
As part of its ‘Go Clear’ campaign at SupplySide West (23rd to 27th October in Las Vegas), the nutrition leader will showcase three new clear whey powder concepts. Flavoured to appeal to US markets in particular, each demonstrates how the right whey ingredient can meet the specific needs of consumers in a particular segment:
· Go Premium: This clear shake targets performance nutrition consumers seeking out next-generation products. It is based on Lacprodan BLG-100 – a pure beta-lactoglobulin. Packed with nutritional power and 45% higher in leucine than other whey proteins, it is ideal for boosting muscle protein synthesis post-workout.
· Go Natural: Made with Lacprodan ISO WaterShake (100% whey protein isolate), this fruit-infused water shake creates new opportunities for flavoured waters. Its delicate flavours and clean texture are ideal for active nutrition consumers who want natural products that support healthy lifestyles with no compromise on taste.
· Go Fresh: This thirst-quenching shake is made with Lacprodan ClearShake (100% whey protein isolate). Its refreshing lemonade taste makes it ideal for lifestyle nutrition consumers who aren’t specifically looking for a post-workout solution, but still want the benefits of whey.
1 Euromonitor International, 2023
2 HealthFocus® International Trend Study, 2022