Chinese brand the most valuable dairy brand in the world

Date: 23.08.2023Source: Brand Finance

According to a new report from leading brand valuation consultancy, Brand Finance, leading Chinese brand Yili (brand value up 17% to USD12.4 billion) earns the title of the world’s most valuable dairy brand

Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 10 most valuable and strongest dairy brands are included in the annual Brand Finance Dairy 10 2023 ranking.

Yili has fostered strong customer loyalty in its local market by consistently delivering products of exceptional quality and perceived health benefits. This has contributed to strong domestic sales growth, while the brand’s global presence has also propelled its overseas revenue. Yili products are available in over 60 countries across five continents worldwide.

Said Scott Chen, Managing Director, Brand Finance China: “As China’s leading dairy brand, dairy innovation rests at the core of Yili’s business strategy. Through carrying out pioneering research and investing in cutting-edge technologies, the brand is continually expanding its versatile product range. Yili’s pursuit of innovation also goes together with a strong commitment to sustainable development; the brand is actively implementing environmental protection measures and leading the industry in its objective towards carbon neutrality.”

The Chinese dairy brand has the highest Sustainability Perceptions Value of any brand included in the 2023 Dairy 10 ranking, at USD953 million although it should be noted that the brand’s position at the top of the SPV table is not an assessment of its overall sustainability performance, but rather indicates how much brand value it has tied up in sustainability perceptions.

Yili has demonstrated its unwavering commitment to sustainability with its active participation in the United Nations’ initiatives and programmes. This year, the brand completed the United Nations Global Compact (UNGC)‘s Climate Ambition Accelerator (CAA) Programme. During the closing ceremony dialogue in Shanghai, Yili shared about how its carbon neutrality progress had picked up pace, owing to the programme’s support.

By the end of 2022, 31 Yili factories had been certified as state-level ‘green factories.’ In addition, at the UN 2023 Water Conference in New York, Yili proposed its Low Water Footprint Initiative for the dairy industry – making Yili China’s first company to join the UN Water Action Agenda. This initiative aims to extend the company’s best practices globally to reduce water footprints through cross-sectoral cooperation and synergies. For more visit brandfinance.com

David Cox / IDM

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