Consumers choose Valio as Finland’s most sustainable brand

Date: 25.03.2021Source: Valio

Valio has been chosen, for the eighth time in the row, as the most sustainable brand in Finland. European organisation Sustainable Brand Index carries out annual consumer opinion surveys on brand sustainability in Finland and rest of Europe. The survey shows that Finns value Valio’s local production, healthy products, animal welfare, and environmental issues most of all.

Says Valio CEO Annikka Hurme: “It is a great honour to be chosen as the most sustainable brand in Finland for the eighth time in a row, for which we are sincerely thankful. This exceptional pandemic year has shown us that food security and sustainability are issues that are more important than ever. We are very happy to hear that Finns value our daily work to produce healthy, sustainable food, in good times as well as challenging times like today.”

Commented Erik Elvingsson Hedén, Founder, Sustainable Brand Index: “2020 has been an exceptional year in many ways due to the coronavirus pandemic. Many fields and businesses have had a very challenging year, and many have had to make changes in their operation and find new ways to work. Sustainability has grown in importance amidst the pandemic. Finland’s food industry has shown its ability to function in an emergency, and our meaningful role in society shows in the survey.”

Concluded Hurme: “During the pandemic, sustainable food and the security of food supply have risen in prominence. Many in Finland have begun to notice what kind of strength a vibrant Finnish agriculture and food companies can be in a crisis.”

Valio’s operation is based on co-operatives that is owned by 4,300 Finnish dairy farmers, which produces a billion euros for Finland’s society every year, and pays out all its profits to the dairy farms. Finns feel very strongly about Valio’s products and production being local. For more visit valio.com

David Cox / IDM

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