With a new virtual event series Fi Global CONNECT, trade fair organiser Informa Markets wants to bring together international experts from the ingredients industry and ingredient users. The first event will be “Regions in the Spotlight” from 12 – 23 April. Further focal points will follow in June and September on health ingredients (14 – 18 June) and plant-basedl ingredients (13 – 17 September). Fi Global CONNECT offers exhibitors and participants alike the opportunity to present themselves and their products, to expand their network, to find out about innovations and trends and tolearn about the latest developments in ingredients.
As Informa emphasises, the events have a trade fair-like character. In addition to a conference programme, virtual conversations can be held, spontaneous or scheduled. Event participants can also access all relevant information about exhibitors and products – all, as Informa promises, on a user-friendly platform. Access for visitors is free of charge.
The programme of the three events meets the trend of the times. The market research company FMCG Gurus, which is also a main partner of the event series, conducted a total of four large-scale consumer surveys between April 2020 and February 2021. The evaluation revealed that the pandemic has fundamentally changed consumer attitudes and behaviour, across all age groups. Immune health plays an increasingly important role for consumers, which in turn increases the demand for suitable ingredients. Sustainability awareness has also increased, so that Mike Hughes (photo) of FMCG Gurus succinctly describes the future trends as “green and clean”.
Visitors can register for Fi Global CONNECT free of charge at https://www.figlobal.com/connect/regions/en/home.