Germany: Lidl starts price war for oat „milk“

Date: 29.05.2021Source: LZ


Lidl has cut the price for oat „milk“ by 20% to 79c per liter of its own label line. This is exactly the price that UHT milk fetches in Lidl’s stores. Experts reckon that a range of oat „milk“ brands will now get under preice pressure. Oatly still sells for €1.99/l, Berief for €1.79 and Alpro for €1.49.

Roland Sossna / IDM

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